What We Believe

We believe that we are in at the start of a Retail Renaissance. This is an exciting time in a traditionally technologically challenged market. This Renaissance will enable online neighborhood shopping that will integrate seamlessly with their in-store experiences.

We provide retailers with a powerful technology ecosystem that engages their customers in the aisle and markets featured products. In short, we help retailers compete with online giants like Amazon, in their local neighborhoods.

We believe that promoting products and finding new customers online should be the easiest part of running a store.

Carl Merideth


Bruce van Zyl


Sy Walker

VP of Business Development

Lance Campbell

VP of Client Services

Ross van Zyl

VP of Technology

Grant Jackson

VP of Products

Matt Atkins

Junior Developer

Andrew Bailey


Daniel Bellware

Lead Curator

Chris Copley

Product Team Manager

John Dupper

Junior Developer

Rob Gilliom

Senior Developer

Lynsey Ham

UX Designer

Cory Hannel

Assistant to the Logistics Manager

Stephanie Kong

Marketing Professional

Andrii Naidenko

Full Stack Developer

Victoria Ogrizek

Executive Assistant

Brendan Peté


Sonny Pimentel

Media Specialist

Dale Ramdeen

Logistics Manager

How We Got Here

OnCue Technologies, LLC origins began as MB Tech Systems, Inc. in 2003 as a hardware manufacturer of small, customer facing kiosks - today they are called tablets. These shelf edge devices were available in two sizes: 6” and 10” displays. Most of these devices were used by retailers as price checkers, employees check-in kiosks and inventory management terminals.

In 2010, OnCue Technologies, LLC was formed to acquire the assets of MB Tech Systems, Inc. The product range was increased to have 22 hardware products in 6 product families. These products enable solutions providers to use OnCue hardware for any application in a wide range of industries - from retail to healthcare. The devices could accommodate a wide range of operating systems, screen sizes, mounting options and peripherals.

The hardware industry changed forever when Apple, Inc. launched their iPad tablet. Many manufacturers followed suit. We recognized that our industry had changed and that it was time to get out of the hardware manufacturing business. We found a way to leverage our considerable knowledge and relationships in the industry to help us build a new platform.

We decided to focus on one product aisle before expanding to other aisles. To create critical mass in the one product area, we acquired a large database of expert information for wines, beers, and spirits. Now shoppers can scan a beverage, such as a bottle of wine, and learn about the wine, food parings, and etc. In addition, there are cocktail recipes to try. During 2015, OnCue installed several generations of its software solutions at key pilot clients in the adult beverage market.

In 2016, we officially rebranded our product as Sellr. OnCue continues to develop the Sellr software solution making it more engaging and simpler to use.