Your Digital Store in 2017
Extending the Digital Screen Experience from Mobile and Computer to Your Store
Have you taken a look at your digital footprint lately? Do you know how your store appears in an online search? If you want to run a successful business in 2017, you need to know. Sellr wants you to know how you show up online. By entering a few pieces of information about your business, you can see exactly what online searches show; you’ll see data inaccuracies, outdated information, and the good, correct information listed for you.
Additionally, we spent last month helping you understand some basic search engine optimization and digital marketing strategies. With that series and your online presence score, your store should be ready to be seen in the digital world but then what?
Bringing It In
With your business information claimed, a review strategy, and an optimized website, your business is sure to be noticed by potential customers. Great! But is that where the wow factor stops? It shouldn’t be. Digital signage is a highly effective way to carry your online messaging into your store.
Eye-grabbing signs that use the same content as your website connect the in-store experience to the search results your customers use to find you. When they see that the merlot special they saw online is prominently
promoted on a large sign, they know they are in the right place.
While customers walk through your store, interactive tablets can incorporate the same specials, products, and recipes you are promoting online. Spending time at a kiosk lets customers learn more about your categories and selections. Interactive tablets can also include search information for customers who know they want something, just not what. Customers can let their fingers do the walking through price points, categories, parings, and even location of origin to find just the right bottle for their evening.
Ready. Set. Go Digital!
There are a lot of moving parts to digital marketing. Understanding and improving your search results, having a website that is consistently updated, responding to reviews, and maintaining your search data are key to bringing customers into your store. When they arrive, having digital signs, interactive kiosks and on-shelf tablets bring the online experience inside the store for convenient customer experiences that lead to increased sales.